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Teacher Tips and Answers

Writing an Advertisement Essay

Now that you have chosen a product to promote, listed reasons to use it, and gathered details to support your reasons, you are ready to connect your ideas in a first draft. These writing activities will help you create a strong beginning, middle, and ending. You'll also read another student's advertisement essay to see how all of the parts came together.

Writing the Beginning Paragraph

The first sentence is the lead. It should capture your reader’s interest, getting people interested in your product.

Write a lead.

Review each lead-writing strategy and write an example of your own. Make a copy of this Google doc or download a Word template.

  1. Ask the reader a question.

    What weighs less than a pound and could save your life?

    (Answers will vary.)

  2. Start with a story.

    After school, you walk out the door and throw on your backpack. You unlock your bike from the bike rack. Then you hop on and ride off. What’s missing from this picture?

    (Answers will vary.)

  3. Begin with an important quotation.

    "Wear a helmet now. Finish living later." That's just one slogan of many submitted to the recent Bicycle Helmet Safety Slogan Contest.

    (Answers will vary.)

  4. Make a surprising statement.

    When bike fatalaties occur, 97 percent of the time, the rider had no helmet.

    (Answers will vary.)

Write your beginning paragraph.

Write your lead and then provide details as you work toward your opinion statement. Write the opinion statement as the last sentence in the beginning paragraph.

Lead Sentence

(Answers will vary.)

Detail Sentences

(Answers will vary.)

Opinion Statement

(Answers will vary.)

This lesson is a part of the Advertising a Product unit.

Click the title to view more information about this unit and a full list of lessons that are included.

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