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Teacher Tips and Answers

Page 377

BE AWARE: Watching Commercials

Commercials have one main purpose—to get you to buy things. Here are five selling methods that commercials use to persuade you.

Slice of Life 🟪 These commercials often look like home videos. The people in them are happy because they are drinking Brand X cola or wearing Brand X shoes.

BE AWARE: The people in these commercials are actors. They’re being paid to look like they’re happy.

Famous Faces 🟪 These commercials use athletes and other famous people. If you want to be like these famous athletes, you’ll eat the same fast food they eat, right?

BE AWARE: Famous people may not really use the products they sell on TV. They are paid to be in the ads.

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