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Teacher Tips and Answers

Prewriting for Advertisement Essays

Prewriting is your first step in writing an essay to advertise a product. These prewriting activities will help you select a product to write about, develop an opinion statement, and gather and organize your reasons and details before you begin a first draft.

Prewriting to Select a Topic

The topic of your advertisement essay should be a product that you want to promote. For example, imagine that a malware-fighting program helped clean up your computer, and you want others to know about it.

Brainstorm topics.

Under each category in the chart, list four or five possible products that you could advertise. A sample topic appears under each category. Make a copy of this Google doc or download a Word template.

Entertainment

Food

Health/Safety

Grooming

Technology

Game Design Round Table

 
 
 
 
 

Chunky peanut butter

 
 
 
 
 

Taking walks

 
 
 
 
 

Hair gel

 
 
 
 
 

A new smart phone

 
 
 
 
 

Entertainment

Game Design Round Table

Food

Chunky peanut butter

Health/Safety

Taking walks

Grooming

Hair gel

Technology

A new smart phone

Teaching Tip

For obvious copyright reasons, most examples and models in this unit avoid brand names. However, many students are ardent fans of particular brands, whether they are buying jeans or music or pizzas. Allow students to advocate for a specific brand, artist, or product. The more specific students can be in their writing, the more invested and effective they become.

This lesson is a part of the Advertising a Product unit.

Click the title to view more information about this unit and a full list of lessons that are included.

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