Prewriting for Advertisement Essays
Prewriting is your first step in writing an essay to advertise a product. These prewriting activities will help you select a product to write about, develop an opinion statement, and gather and organize your reasons and details before you begin a first draft.
Prewriting to Select a Topic
The topic of your advertisement essay should be a product that you want to promote. For example, imagine that a malware-fighting program helped clean up your computer, and you want others to know about it.
Brainstorm topics.
Under each category in the chart, list four or five possible products that you could advertise. A sample topic appears under each category. Make a copy of this Google doc or download a Word template.
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Entertainment |
Food |
Health/Safety |
Grooming |
Technology |
Game Design Round Table |
Chunky peanut butter |
Taking walks |
Hair gel |
A new smart phone |
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Entertainment |
Game Design Round Table |
|
Food |
Chunky peanut butter |
|
Health/Safety |
Taking walks |
|
Grooming |
Hair gel |
|
Technology |
A new smart phone |
Teaching Tip
For obvious copyright reasons, most examples and models in this unit avoid brand names. However, many students are ardent fans of particular brands, whether they are buying jeans or music or pizzas. Allow students to advocate for a specific brand, artist, or product. The more specific students can be in their writing, the more invested and effective they become.